livingston
20×102mm Vulcan
Data Study: 18 Months of Ammo Sales during a Pandemic, Protests, and the Biden Presidency
In our previous data study on the initial effects of the pandenmic on our business, we outlined increased sales due to the public’s growing leeriness of COVID-19, starting from February 23, 2020 when the news coverage became ominous.
That's only part of the story, however, because over the last 18 months, we've experienced a particularly charged election year, BLM protests amid calls to "defund the police," a contentious transfer of power, and most recently a surprise ban on popular Russian ammo.
These events in particular, set against the backdrop of the ongoing response to the pandemic, resulted in demand spikes. Looking at the data below, you'll get a sense of a high level trend during the pandemic and then see how that trend changed during certain specific time periods, like the BLM protests, when already-elevated demand went up even more.
Following the Biden Administration's announcement banning the importation of Russian ammunition, we saw an immediate spike in sales of calibers produced in Russia. The most popular calibers of imported Russian ammunition are 7.62x39, known as “The Hammer of Lenin," and 5.56x45, largely due to the Soviet Union’s huge legacy capacity to mass produce select rifle rounds, predominantly in steel casings.
Data Study: 18 Months of Ammo Sales during a Pandemic, Protests, and the Biden Presidency
The pandemic lead to a sharp increase in demand for ammunition. This increase has continued for the past 18 months. It's been further exacerbated by a particularly charged election year, BLM protests amid calls to "defund the police", a contentious transfer of power, and most recently a surprise...
ammo.com
