Sad, and I was thinking the same thing @technicalgadget. To me a mass shooting is random, this seems targeted. Its just another way to stir up emotions to support more anti gun rights support.
I wonder what the motive will be, a black man kills a white family, including young children. Will they call it racist? Not likely. I bet we dont hear much more about it.
If there is such thing as hell I hope the shooter really suffers there, especially for killing the kids.