livingston
20×102mm Vulcan
SEATTLE - A King County letter that ended up in the mailboxes of thousands of pet owners is raising concerns over privacy.
The letter told pet owners to license their pets or face a $250 fine.
"It feels weird to me, it feels like they're kind of snooping around in a place where they shouldn't be," said dog owner Chris Lee.
Turns out for the last four years, King County has been using data companies to target specific taxpayers, or in this case pet owners. That means every time customers swipe those rewards cards, they're gathering data.
"This is kind of standard marketing practice or procedure that people use," said Cameron Satterfield, from King County Animal Services.
King County using customer grocery store data to target pet owners, send licensing notices
The letter told pet owners to license their pets or face a $250 fine.
"It feels weird to me, it feels like they're kind of snooping around in a place where they shouldn't be," said dog owner Chris Lee.
Turns out for the last four years, King County has been using data companies to target specific taxpayers, or in this case pet owners. That means every time customers swipe those rewards cards, they're gathering data.
"This is kind of standard marketing practice or procedure that people use," said Cameron Satterfield, from King County Animal Services.
King County using customer grocery store data to target pet owners, send licensing notices