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Oreo Built a ‘Doomsday’ Vault to Protect Its Recipe and Cookies | Food & Wine (foodandwine.com)
The Global Oreo Vault is just down the road from the famed Svaldbard Global Seed Vault in Norway.
Since 2008, the Svaldbard Global Seed Vault in Norway has served as one of the last lines of defense against the annihilation of plant life on Earth. The secure facility, built into the side of a mountain, holds over one million seed samples, offering hope that if all other existence of a crop is wiped out, a final backup will still be available. This is great if you want fruits and vegetables or whatever, but what if you want cookies?
With that in mind, Oreo grabbed some land right down the road from the Svaldbard Global Seed Vault and built its own Global Oreo Vault. Bring on the apocalypse.
Announced on Friday, the Global Oreo Vault is—in the words of Oreo—“really real,” though it is significantly smaller than its seed counterpart. The cookie brand says this Oreo-focused facility holds just “the Oreo recipe and a large stockpile of cookies.”
But if all hell does break loose on our planet, know that you’ll always find the world’s best-selling cookies at the coordinates
78° 08’ 58.1” N, 16° 01’ 59.7” E
Whether you’ll be able to find some milk, well, that’s a different situation entirely.
“As an added precaution, the Oreo packs are wrapped in mylar, which can withstand temperatures from -80 degrees to 300 degrees Fahrenheit and is impervious to chemical reactions, moisture and air, keeping the cookies fresh and protected for years to come,” Oreo announced.
The Global Oreo Vault is just down the road from the famed Svaldbard Global Seed Vault in Norway.
Since 2008, the Svaldbard Global Seed Vault in Norway has served as one of the last lines of defense against the annihilation of plant life on Earth. The secure facility, built into the side of a mountain, holds over one million seed samples, offering hope that if all other existence of a crop is wiped out, a final backup will still be available. This is great if you want fruits and vegetables or whatever, but what if you want cookies?
With that in mind, Oreo grabbed some land right down the road from the Svaldbard Global Seed Vault and built its own Global Oreo Vault. Bring on the apocalypse.
Announced on Friday, the Global Oreo Vault is—in the words of Oreo—“really real,” though it is significantly smaller than its seed counterpart. The cookie brand says this Oreo-focused facility holds just “the Oreo recipe and a large stockpile of cookies.”
But if all hell does break loose on our planet, know that you’ll always find the world’s best-selling cookies at the coordinates
78° 08’ 58.1” N, 16° 01’ 59.7” E
Whether you’ll be able to find some milk, well, that’s a different situation entirely.
“As an added precaution, the Oreo packs are wrapped in mylar, which can withstand temperatures from -80 degrees to 300 degrees Fahrenheit and is impervious to chemical reactions, moisture and air, keeping the cookies fresh and protected for years to come,” Oreo announced.
