Horchul is on "The Three Day Plan"...3 days to cake on all that Silly Putty and war paint with a trowel and 3 days to scrape it all off with a straightedge blade. Then restock on the 7th day and repeat.
The basic design of "News" be it print, audio/visual, or other it to gain attention; bombastic, scuttlebutt, gossip, accusatory, sensationalism, et.al. ALL attract from simple Human Nature...They know it's inflammatory rhetoric, but it commands an audience that's the sublime goal of the Advertisers that pay for the Service.