jimc
.223 Rem
I saw it on a youtube video months ago, then it peaked my interest again when I saw it at Lowe's yesterday. It's 120' of rope (90' at Lowe's) that fits neatly in a small container that includes a cutting blade. You can also buy refills for a lesser price. If you have used it, what's your opinion?
rapidrope.com
EDIT: And it's made in the US!

Rapid Rope Extreme Utility Rope
Discover Rapid Rope, the extreme utility rope in a compact canister. Ideal for outdoor enthusiasts, DIYers, and professionals, Rapid Rope provides 100+ feet of strong, durable rope, ready for any adventure or task. Compact, easy to use, and perfect for on-the-go. Get yours today!

EDIT: And it's made in the US!
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